![]() The deadline for these standees was met.” The Gatorplast was manufactured, loaded on the skid and out the door as quickly as possible. … 3A Composites met our customer’s timeframe. It’s priced well and the styrene facers can be direct printed on both sides with a flatbed printer. “We stock ½-inch white Gatorplast it’s a great product. “We have a great relationship with 3A Composites and get great service from the company,” said Elliott. Laird Plastics recommended Gatorplast for the standees not only because it could be custom ordered in the white/black/white color combination but because it could be manufactured quickly and shipped directly from 3A Composites’ manufacturing facility, according to Wayne Elliott, graphic specialist, Laird Plastics. The flower standees were created, produced and shipped to stores for display in a tight three-week timeframe starting in late March. The flower standees were cut with a Zund G33XL cutter. Ignition designers configured direct digital printing of the 550 flower standees in multiples to utilize nearly the entire 48-inch by 96-inch sheets of Gatorplast. “Gatorplast was economical and could carry its own weight. Gatorplast was selected to create the flower standees, “because we wanted a lightweight, rigid substrate that would be self-supporting and could be produced with a black center,” said Kronenberger. We tested thinner boards but decided on the 1/2-inch thick Gatorplast.” We created several dozen prototypes to check the stability of the standees within a slotted base that was designed to look like grass. … Some of the store visual managers chose to hang the flowers from the ceiling, so some didn’t have bases. We wanted to maintain the integrity of our client’s vision. “Our client wanted free-standing displays but didn’t want a chunky base. “We went through several rounds of revisions,” said Kronenberger. Saks provided a general vision for the graphics, according to Nicole Kronenberger, direct of project management, Ignition, who said Ignition graphic designers then worked with floral paintings to create digital files for the flower standees. Saks Fifth Avenue chose to complement a striking black-and-white palette – including striped awnings and display backgrounds – with the neon-hued floral displays. Additionally, vinyl lettering can be applied to Gatorplast and then removed or repositioned without incurring damage to this graphic display board’s tough plastic surface.) No surface priming or pre-coating is necessary. Gatorplast can be digitally direct-printed, saving time, labor and materials. (Gatorplast consists of extruded polystyrene foam bonded between two high-impact polystyrene cap sheets. The Westbury, N.Y., branch of Laird Plastics supplied the Gatorplast for the graphic displays. The floral standees were set into grass-shaped bases direct printed on ½-inch white Gatorplast. Ignition chose ½-inch Gatorplast® graphic display board by 3A Composites USA in the custom white facer/black foam/white facer color combination for double-sided direct digital printing of giant poppy, garden rose and daisy standees in vibrant colors with an EFI VUTEk UV G33250 LX printer. The “Glam Gardens 2017” beauty event took the floral theme to new heights this April with more than 550 larger-than-life 5-foot, 6-foot and 7-foot-tall flower standees created for display at all 41 Saks Fifth Avenue full-line stores in 22 states and Canada by Ignition, a full-service visual communications company based in New York City. During the event, floral themes fill the windows and interiors of Saks Fifth Avenue stores, including its flagship on Fifth Avenue in New York City where Saks’ beauty and fragrance brands partner to design unique garden window displays. ![]() Saks Fifth Avenue debuted its “Glam Gardens” annual spring beauty event three years ago as a celebration of its top beauty retail partners and charitable partnership with The New York Botanical Garden.
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